Don't Advertise Your Kids' Names With Your Home!!

The weather in Rochester has not warmed up but the local real estate market has.  I've been out photographing numerous houses from Greece, to Brighton to Fairport that will be coming to market over the next few weeks.

The homes are all nicely staged and gorgeous but the kid's bedrooms are especially fun to photograph.  Of course, they leave me feeling deprived as I think back to sharing a bedroom with my two sisters without matching furniture nor color-coordinated drapes and bed coverings.  But that's another story.

I love the trend to decorate a child's room with his or her name until it is time to put the house on the market.  As you stage your home and child's bedroom, keep in
mind that these photographs will be all over the internet right there with your address.  While most kids are taught about stranger-danger, it can be confusing to them when a stranger knows their name.  So, just as a precaution, remove all the name art before the photo shoot.

It's also not a bad idea to put away anything that is extremely valuable so as not to temp burglars.   Of course, valuables can be replaced  but our precious loved ones can not.  

Please don't hesitate to give me a call if I can assist with your Rochester-area real estate needs.

Buyers Want a Clean Slate and Fresh Start

One of the most important steps in preparing your house for market is de-cluttering and staging.  While common sense would tell you that all the clutter leaves with the seller, most buyers just can't see past it.  Maybe they have a clutter problem in their current home and a new home represents a fresh start.  They just can't picture that start in a cluttered house.

Sometimes we also need to give our walls a clean slate and fresh start.  There is an awesome colonial in Fairport that just hasn't gotten its fair share of attention and so the seller spent much of the holiday season stripping wallpaper.  Take a look that the before and after shots of their sons' bedroom.  The transformation is remarkable.

For more shots and details of this home, go to 81 W Church

Getting your Home Ready for the Photographer!

Fashion models don’t pop out of bed and get in front of a camera.  Houses shouldn't either!   When your home goes on the market, the buying public will truly scrutinize the photos of your home as they determine whether or not they even want to visit it.  

 Here are a few guidelines for getting home ready for a photo shoot.  As you go through each room, remember less is more because even the most attractive items can look like clutter in a photograph.

Outside

In winter, driveway and walkways clear of snow.

In summer, grass freshly cut and raked.

Hedges and bushes trimmed.

Trash cans, bikes, toys out of sight.

Porch, front stoop, front door decorated  but modestly.

Cars removed from driveway.

Inside

Kitchen

Clear counters.  Leave one small appliance and one or two decorative items (bowl fruit, etc.)

Hide dish drains, dish detergent, etc.
Eliminate refrigerator magnet clutter.

New or clean, fresh dish towels neatly hung.

Simple place settings at table or breakfast bar

Dining

Clear all clutter

China cabinets & curio cabinets sparsely furnished.  

Set table but keep place setting simple as to avoid a cluttered look. 

Living room

Eliminate newspapers, magazines, and other media.

Do not store items under the couches...they show.

Put away toys and simplify decorative items.

Turn off televisions.

Open curtains.  Turn on lamps (soft light is better than bright or harsh)

Bedrooms

Make the beds.  Every wrinkle shows up in photographs, so do it carefully.  Fresh pillow cases or pillow covers help. 

Either have a bed skirt or do not store items under the bed.

Put away personal belongings, eliminate clutter.

Open windows.  Turn on lamps with soft light.

Bathrooms

Eliminate all personal and beauty items

Hang new or clean towels.

Clean mirrors.

Close toilet seats.

Open curtains.   Turn on lights.

Vote for My Photo Please :0)

Staging! How to Make the Perfect Bed

If you're like me, no matter how hard I try I can't get the bed to look like they do in the magazines and showrooms.  Here's a nice little clip that demonstrates how to make the perfect bed.  I'm going to try it and I hope you will to.  Having a beautifully made bed is important for photo day and showings when you house is on the market.

Good Morning Rochester

I love it when I'm in the newspaper and it's not the obit page.  Enjoy this beautiful autumn day.

And an update on my story earlier this week about the family moving back home!  We got another offer that is coming together nicely so my open house is canceled!  YAY!

Rural Real Estate

I've spent the last few weeks running from Kendal to Canandaigua to Byron.  Tomorrow I will be near Lyndonville.  I love everything about the jaunts into the country side except filling my gas tank.





Here are a few shots from the last two weeks. Kind of nice to see the ground again, isn't it?

Time Flies

Gosh, it's the middle of February and the blog still screams "Happy Holidays!" No, I've not gotten fat and lazy this winter. It's been extremely busy.

I started the new year on January 2nd, by working with three different buyers that day and I've been running ever since. Just as predicted, the spring market hit Rochester early this year even if the weather was still winter-like. And for all the running, houses are not flying off the market. It seems that there is a lot of looking, a lot of tire-kicking and a lot of sitting on the fence but not a lot of contract writing.

As an example, I showed a house to one of my clients last week that had been on the market for six weeks. She liked it and we wrote an offer, a decent offer although not full price. Within several hours of our offer being submitted, there were two additional offers submitted and the property sold for more than asking but not to my buyer. When I asked the listing agent where these offers came from he explained that the people had looked at the property weeks early but weren't willing to write until they thought someone else was going it get it. They sat on the fence, hoping the price would drop and instead had to pay over asking to procure the property.

I did land a case of pneumonia this week and while laying low recuperating, I sorted through some photographs I've taken of Rochester this winter and put together a slide show. I hope you enjoy it.

Neighborhood of the Arts - A Great Place to Live and Play

Rochester has many great neighborhoods but one of my favorites has to be the Neighborhood of the Arts. Jammed packed with culture, the NotA features the Memorial Art Gallery, George Eastman House, Village Gate and ARTWalk. The neighborhood also offers great shopping, restaurants and drinking holes.

If you've not checked it out, ARTWalk is a permanent urban art trail that connects the art centers and public spaces. An expansion to the ARTWalk has been approved and funded through federal stimulus money and so there is a lot of anticipation that a good thing is going to get even better.

The Neighborhood of the Arts encompasses University Avenue, Atlantic Avenue and East Ave and features many high-end residential streets such as Granger Drive and Portsmouth Terr. The area offers many investor opportunities with multi-family dwellings and apartment buildings coming on the market on a pretty regular basis. Medium priced single family homes are a rarity and tend to sell very quick.

If you'd like more information about real estate in the Neighborhood of the Arts, don't hesitate to give me a call.

Mary Shelsby

ReMax First

585-756-7457

Location! Location! Guess this Location!

Do you know the location of this photo? Be the third person with the correct answer and I'll give you a $20 gift certificate to Tim Hortons. (No licensed realtors, please.) Leave your answer as a comment or shoot me an e-mail.

I've been supplying photos to the Greater Rochester Real Estate Board for a similar contest during the past few years and its been a ton of fun. I hope you enjoy it as well.

Mary Shelsby
ReMax First
585-756-7457

I'm in the Capture Rochester Book!

Maybe you got an e-mail from me asking you to vote for my photos. Maybe I tried to bribe you with coffee and asked you to vote for my photos. Or maybe it was the tears as I pleaded with you to vote for my photos. Whatever it was, it worked because not only is one of my photos included in the Capture Rochester Book but it also won a People's Choice Award for being one of the top 25 photos in the book. I'm so excited!!

The book is beautiful and probably 95% of the photography is better than mine so it's pretty shocking to get the award. The whole concept of the book is pretty amazing. They asked the general public to submit photos and 1,166 people submitted nearly 25,000 photos. Then they asked the public to vote "yay" or "nay" for the photo and the received more than 1.5 million votes! Isn't that incredible. Any way, if you'd like to order a copy, go to http://www.capturerochester.com/

Rochester River Walk

I set a goal this year to walk the entire Riverwalk, a 15 mile urban trail that starts at the Port of Rochester and runs south along the Genesee River to Genesee Valley Park. I've done numerous mini trips and have yet to see the entire thing, but I got to tell you it is TREMENDOUS. The walk includes a lighthouse, three waterfalls, numerous historic districts, the Erie Canal aqueduct, many parks, sculptures and more. May favorite part has to be Turning Point Park.

The slide show below is a work in progress. Check back often as I will update the slides as I complete the trail.

Sunflowers at Highland Park

I've been working with a number of families relocating to Rochester and they have suggested that I add some blogging posts about fun and/or unique spots to visit in Rochester. I've added a tag line of Discover Rochester so click on it for fun places to explore.

If you are near Highland Park this summer, you may want to check out the sunflower patch that was planted near the corner of Goodman St and Highland Park. It's a great spot for a walk or a picnic or to take some photos. Speaking of photos, here are a few of my favorite:

Capture Rochester Dot Com

I finally did it. I signed up and submitted a few photos to the Capture Rochester program being conducted by the Democrat and Chronicle. You can check out my photos here: http://www.capturerochester.com/people/MaryShelsby And if you want to vote for them, well, I'd like that very much too!

It is a pretty neat project for those that love photography. Photographers submit their photos, complete with title and caption...(writing the caption is the hard part for me - I thought pictures are suppose to be worth a thousand words so there is nothing left for me to say). Then the general public votes for their favorite photos. If your photo gets enough votes, well, then it will be included in a coffee-table book about Rochester. That's pretty heady stuff for someone who always dreamed of being a real-live professional photographer! So, if you want to vote for my photos, I'd very much appreciate your support!

Have a safe and fun 4th of July!

Itchy Belly

The folks at Eagle Vale Golf Course in Fairport were nice enough to allow me to wander the course to attempt to photograph blue herons. The herons were not very cooperative but this teen-aged goose didn't seem to notice me as he scratched his belly.

It's summer in Rochester and the weather is simply glorious! I hope you are getting out to enjoy it!

Attack Duck!

Yes, my photos are usually in focus. But when I took this shot last night I was shaking with fear.

I was showing property in Avon, NY last night and this duck seemed very happy to see me. When I reached out to pet him, he bit me! It hurt and left a pretty good mark too.

Enjoy the rest of my photos from Avon, NY!

Think Spring

Ahhh, it's warmer today than it been in a while. The snow and ice are melting. I've seen robins and heard geese flying overhead. Oh, I long for spring!

And so I spent the last hour or so going through some of my flower photos from Highland Park and decided to share them. Maybe if we all start thinking real hard about spring, it will come sooner than expected. Be sure to make a point of visiting Highland Park this spring and keep in mind that some of the best shows are the weeks before the lilacs bloom. I hope you enjoy the slide show.

A Good Picture's Worth Thousands of Dollars

Yesterday, I wrote about some very bad photos in the Rochester MLS. Today, I'd like to provide a few tips to get your home ready to be photographed to put on the market.

Looks are everything in today's real estate market. The current public watches tons of HG-TV and their expectations are often unrealistic. A colleague recently described the current Rochester market as a beauty contest. And just as a fashion model spends hours primping before a photo shoot, plan to invest plenty of time and effort preparing your home to look its best.

The first step is to do some serious cleaning, starting with windows. The more natural light that comes in your house, the better it will photograph. Yes, dust will show up in photos. It's also important that appliances and plumbing fixtures sparkle. Take extra time in making beds and hanging towels. Little details need big attention when prepping for photos.

The next step in preparing your home is to eliminate clutter. Clear kitchen counters of everything smaller than a football and even pack up the cute refrigerator magnet collection. Old newspapers and magazines should be banished. Organize bookshelves and nick-knacks and collectibles should be packed away. If necessary, remove excess furniture to make rooms look bigger. If you need some pointers, look at pictures in furniture catalogs or ads in home-improvement magazines.

Finally, give some thought to curb-appeal. The front view of the house is often the key photo to get a buyer's attention! Depending on the season, make sure the lawn is cut, the bushes pruned or the sidewalk is shoveled on picture day. If needed, paint the front door or replace the storm door. Keep entrance decorations minimal and tasteful. Hide trashcans, kid's toys and other outside clutter. Close the garage door and remove all cars from the driveway before pressing the shutter button.

It's estimated that 80 percent of home buyers start their home search on the Internet and so you want to make sure your home looks its very best in front of the camera. If that's not something you are good at, I can recommend several Rochester area staggers with experience and expertise to help prepare your home so that it will likely sell for a higher price in less time.

A Picture is Worth a Thousand Words

A client I'm currently working with suggested that I put together a course to teach fellow Realtors how to photograph houses. The first thing that went through my mind was that he felt I need to supplement my income. After all, things are pretty slow. But this afternoon I took a hard look at some of the stuff that's in the MLS and they are just to funny not to share.

This first gem is from a really expensive house. Really expensive. Like well over $500,000. Can't you tell from the light fixture?

The next photo was taken by an agent that works lots and lots of hours. That must be why he (or she) had to take it after dark.

I'm sure a lot of thought went into this photo. Let's see. How can we illustrate how convenient this home is to the road?

I'm pretty sure the next house comes with a couch. That must be why they featured this photo.

Harvest Season

One of the things I like most about my job is the diversity. Just yesterday, I was in a very urban setting and today it was out in the country. Today, it was Mendon, last week Perry and the week before Macedon.

I do love the local countryside. I've been too busy the past few weeks to take many new photos but I've pulled out a few of my favorite shots of old barns and pastures.