Showing Stress

I work hard when I take a listing.  My days are filled with putting out signs, taking photos, verifying tax bills, writing ad copy, calling utility companies and much, much more.  But my job is much easier than most homeowners.

When a house is on the market, a home owner must clean the gutters, manicure the lawn, paint the front door, hind the trash cans and that's just with hopes to have enough curb appeal that we get an appointment request.  When the showing request comes in, that's when the real work begins.

Yesterday I had a showing request for a family's home that have two daughters, aged 1 and 3.   When I arrived, the house was spotless......floors mopped, counters clean, beds made, absolutely no clutter and all the lights were on.  My seller greeted me with a big smile and then I heard it!  Not one, but two crying babies!   This particular showing came right in the middle of nap time and so both girls were taken from their bed and put in car seats so they could vacate the property for the showing.

And fortunately, in this case, my seller's efforts paid off.  We receive and accepted an offer last night.  But this was the 14th showing request for this property.  In a couple of incidences, the appointments were canceled just before the showing time and in at least once case, the buyers never showed up.  In one case, the buyers couldn't afford the house but they were curious to see it anyway.  And in all the other cases, the house just wasn't right for them for one reason or another.  But for each and every showing request, this house was cleaned and staged to perfection.  And regardless of the stress this caused, they always greeted me with a smile.

I wish I always could have that much grace.

Staging! How to Make the Perfect Bed

If you're like me, no matter how hard I try I can't get the bed to look like they do in the magazines and showrooms.  Here's a nice little clip that demonstrates how to make the perfect bed.  I'm going to try it and I hope you will to.  Having a beautifully made bed is important for photo day and showings when you house is on the market.

Music to My Ears

I had a client say something to me yesterday that I don't hear very often.

"Gee, this house looks better in person than it does on line."

Why are those such rare words?  Well, too many homebuyers decide not to look at anything that does look great on-line.

Unfortunately, photos sometimes lie.  And while many of us get lured in by a stunning on-line presence of a so-so house, there are many great houses that get totally ignored simply because the agent didn't have a wide angle lens or didn't know how to shoot a room with lots of daylight streaming into the viewfinder or other photography skill.

The house that my client looked at wasn't the right house for them but I was so pleased that they took my advice and looked beyond the poor images.  It is just a matter of time till we bump into the right house.

Coffee Table Decorations: Organizing Coffee Table Books and Trays | Pott...

With a difficult real estate market, almost nothing is more important than stagging when you are getting ready to sell a house. I was quite excited to find this clip from Pottery Barn (after all, what's more exciting than a house described as a Pottery Barn decor !) but was left a little unimpressed. Is it just me? What do you think of these coffee table decorations???

Low Ball Offer

My clients cleaned and painted and staged. Finally, we put a ‘for sale’ sign in the front yard. For weeks, they walked on egg-shells trying to keep the house ready to show at a moment’s notice. And finally we got the call! An offer was coming in.

As soon as I picked up the offer, I knew my clients would not be happy. It was $30,000 off asking and this was not an expensive house. What I didn’t expect was their anger.

“That offer does not deserve a response,” he stormed. “Tell them to go find another house!”

The most important advice in this situation is not to take it personal. In fact, try thinking like a buyer when trying to sell your home. If there was the slightest chance that you could buy a house for $30,000 less than the asking price, wouldn’t you try it? Of course you would. It is only human nature and so don’t hold the low ball offer against the buyer.

It took some time and effort for my sellers to regain their composure. They finally agreed to write a reasonable counter offer that the buyer ended up taking. Today they are living in a new house.



Not all transactions work out this way. Sometimes the buyer walks. Sometime they counter back with another very low offer. But whatever the situation, it is most important to stay calm, focused and not take it personally.

Tomorrow I'll talk a little about low ball offers for buyers.

Celebrating the Holidays

With a few more houses on the market than what is normal for the holiday season, the question keeps coming up about decorating. My advice, over and over, is to keep it simple and elegant. That goes for inside decorating as well as outside.

Speaking of outside decorating, the Democrat and Chronicle has put together a map of notable holiday light displays. To check out that map, go here: http://php.democratandchronicle.com/maps/holiday_lights

Best wishes to you and yours for a safe holiday full of love and laughter. I'm spending the weekend with the Shelsby family in Maryland but will be back to work the beginning of next week.

The Butler Did It!

Whether you are staging your home for sale or just getting ready to entertain, a properly set table is impressive. And if you want to set your table properly, take it from the pros.....professional butlers. that is.

I found a cool web site....The International Guild of Professional Butlers http://www.butlersguild.com/ with complete instructions on how to set a table plus at least a dozen ways to fold a napkin. So, if you want to impress homebuyers or guests, check out this site! For more information on staging your home for sale, call me!

A Good Picture's Worth Thousands of Dollars

Yesterday, I wrote about some very bad photos in the Rochester MLS. Today, I'd like to provide a few tips to get your home ready to be photographed to put on the market.

Looks are everything in today's real estate market. The current public watches tons of HG-TV and their expectations are often unrealistic. A colleague recently described the current Rochester market as a beauty contest. And just as a fashion model spends hours primping before a photo shoot, plan to invest plenty of time and effort preparing your home to look its best.

The first step is to do some serious cleaning, starting with windows. The more natural light that comes in your house, the better it will photograph. Yes, dust will show up in photos. It's also important that appliances and plumbing fixtures sparkle. Take extra time in making beds and hanging towels. Little details need big attention when prepping for photos.

The next step in preparing your home is to eliminate clutter. Clear kitchen counters of everything smaller than a football and even pack up the cute refrigerator magnet collection. Old newspapers and magazines should be banished. Organize bookshelves and nick-knacks and collectibles should be packed away. If necessary, remove excess furniture to make rooms look bigger. If you need some pointers, look at pictures in furniture catalogs or ads in home-improvement magazines.

Finally, give some thought to curb-appeal. The front view of the house is often the key photo to get a buyer's attention! Depending on the season, make sure the lawn is cut, the bushes pruned or the sidewalk is shoveled on picture day. If needed, paint the front door or replace the storm door. Keep entrance decorations minimal and tasteful. Hide trashcans, kid's toys and other outside clutter. Close the garage door and remove all cars from the driveway before pressing the shutter button.

It's estimated that 80 percent of home buyers start their home search on the Internet and so you want to make sure your home looks its very best in front of the camera. If that's not something you are good at, I can recommend several Rochester area staggers with experience and expertise to help prepare your home so that it will likely sell for a higher price in less time.