Thursday, July 12, 2007

Instilling Confidence

Today, there are a ton of houses on the market. To be precise, there are 6,890 single family homes listed in the Rochester, NY metro area. And if you are trying to sell yours, you want to do something to stand out.

One of my sellers realized that the competition was fierce. When they decided to place their property on the market, they invested a little time in organizing all their owner’s manuals, warranties and repair receipts into a three ring binder. They placed a nice photo of the house on the front cover. The binder was left out for showings. The message: “Meticulous Homeowner.” The result, sold in 3 weeks, while many other listings were expiring in 3 months.

In addition, the owner’s binder made a nice little housewarming gift for the new owners. They included a personal letter with helpful information about the neighborhood, local shopping and lots of well wishes!
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