Saturday, June 30, 2007

Scary Numbers

In the Rochester, NY real estate market, 50 per cent of the houses that are listed in the MLS do not sell within 90 days. Just last year, only a third of the home on the market wouldn't sell within 90 days. I guess it is safe to say that Rochester has joined the rest of the country with a slowdown in the housing market.

Another way to look at it, however, is 50% do sell, and many of them sell very quickly. There are two factors that sellers need to pay close attention to when trying to sell their home.

The first is price. You've got to price your home competitively from the very beginning, keep a close eye on the competition, and be fast to cut the price to keep interest high. Because of the Internet, the buying public is keenly aware of what is on the market and so it doesn't take long for a listing to get stale.

The other thing sellers have great control over is condition. In order for a home to sell quickly and for top price, it must be well maintained and sparkling clean! Getting rid of clutter is one of the most important things a seller can do. Sometimes simply rearranging furniture will help.

Above and below are a few before and after photos of a current listing. It is amazing what boxing up books, new slip covers and rearranging the furniture can do.

In fact, this is so important in today's competitive market that I have decided to provide a free two hour consultation with a home stagger for my new listings. For details, give me a call at 756-7457.
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